Overview
What is AppsFlyer?
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of…
AppsFlyer has become a key part of our marketing analysis and offers valuable insights.
Great Performance Tracking
AppsFlyer: Honest review
AppsFlyer keeps our apps flyin!
A Beginner's Review
Fantastic tool for no-nonsense app attribution
Good choice for startups
AppsFlyer: One tool to attribute them all
AppsFlyer is a best-in-class MMP
AppsFlyer is a great tool for analytics
Transparent and Affordable Experts
Great product!
AppsFlyer: Best MMO for digital marketers
All-in-one solution for running several networks with great customer support
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Pricing
Growth
$0.06
Zero
Free Forever
Enterprise
Contact sales team
Entry-level set up fee?
- Setup fee optionalOptional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Appsflyer GO - Demo video - V5
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is AppsFlyer?
AppsFlyer Features
- Supported: Mobile Attribution
- Supported: Deep Linking
- Supported: Fraud Detection
- Supported: Ad Revenue Tracking
- Supported: Scalability
- Supported: Relibility
- Supported: Flexibility
- Supported: Customer Support
- Supported: Global Presence
AppsFlyer Screenshots
AppsFlyer Video
AppsFlyer Integrations
AppsFlyer Competitors
AppsFlyer Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Countries | Global |
Supported Languages | German, French, Japanese, Korean, Portuguese, Russian, Spanish, Chinese (Simplified) |
AppsFlyer Downloadables
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(118)Community Insights
- Recommendations
Users highly recommend using Appsflyer for improving marketing campaigns, attracting potential customers, and increasing sales. They suggest that the documentation for Appsflyer could be more concise and have a step-by-step guide per item. The user also recommends getting a full product overview and set-up example for Appsflyer. Additionally, users think support is key for using Appsflyer and praise the great customer experience. They highly recommend Appsflyer for identifying fraud installs and scaling app-based companies efficiently. They suggest that Appsflyer is worth the money for better analytics, despite being more expensive than competitors. The user strongly urges using Appsflyer for all app analytics and considers it a must-have attribution tool for marketers. They recommend Appsflyer for understanding the performance of marketing campaigns and optimizing budgets. The user suggests using Appsflyer's support pages and blogs for useful information. They praise the incredible platform of AppsFlyer for mobile measurement and the helpfulness of their contacts. The user recommends reading emails, attending events, and reaching out to support staff for a good experience with Appsflyer. They think Appsflyer is a phenomenal choice for mobile app tracking. The user suggests getting a business plan for Appsflyer to maximize advantages. They recommend Appsflyer for robust reporting and access to raw data for user acquisition campaigns. The user thinks AppsFlyer is the best app tracking solution, very usable, and easy to implement. They highly recommend Appflyer for app marketing and attribution, mentioning minimal onboarding and great support. The user considers AppsFlyer the best MMP solution and advises considering marketing/business needs and ease of integration.
Attribute Ratings
Reviews
(1-25 of 31)AppsFlyer has become a key part of our marketing analysis and offers valuable insights.
- Integration with Advertising Partners i.e. Facebook
- Marketing Attribution
- OneLink link tracking
- Integration with Apple Search Ads isn't fully accurate.
- Setting up in-app purchase tracking can be difficult (requires developer work).
Great Performance Tracking
- Mobile attribution
- Fraud protection
- Scalability
- Web tracking
- Privacy
AppsFlyer: Honest review
- Easy to obtain information quickly on the dashboard.
- Easy to get your links and they are already appended.
- We don’t believe that the freight tool, Project 360, captures or flags accurately, and in some cases, marks fraudulent activity where it is not appropriate.
- The exporting of reports can be more streamlined and user-friendly.
- It would be good if you can customize your homepage or overview layout more.
Fantastic tool for no-nonsense app attribution
- Attribution
- Deep Linking
- UI around date selection often causes extra work
- Lack of compiled data between android and iOS
AppsFlyer: One tool to attribute them all
- Attributing app installs
- Attributing assists for the installs, i.e. contributors
- Monitoring performance of the campaigns post-installations
- Wide range of pre-configured in-app events as well as support for custom events
- Easy creation and exporting of audiences based on in-app activities of users
- Supports download of only 200K rows of raw data for in-app events
- Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days
- Custom reports are limited.
- Need to download raw data for deeper analysis
- Cannot look into parameter level events without raw reports
AppsFlyer is a great tool for analytics
- Historical data.
- Data visualization.
- Track multiple products.
- Filtering irrelevant data
- Better demographic info
- Clearer discrepancy between different mediums on visuals.
AppsFlyer: Best MMO for digital marketers
Its plug-n-play features for integrating with new marketing channels are seamless as well. I have no dev background but can figure it out easily.
- Mobile download attributions
- Retention insights
- ARPU insights
- Visualization of charts
- Explanation of metrics
- Integration with media
- Measure campaign results
- Access to all the data in multiple ways (API, Datalocker, web)
- Visualization of results isn't super clear.
- Cost integrations are sometimes not as granular as I want.
- Agency integration lacks some features (like being able to send unattributed installs to media).
It's less appropriate perhaps if the advertiser only uses Google or only Facebook.
AppsFlyer is a great tool for mobile attribution
- Creating tracking links
- Showing campaign info
- Setting up new media sources
- More detailed campaign info
- Creative information
Appsflyer : The Most Versatile Attribution Platform
- Data export. Cohort data is available.
- Dashboard view that is very easy to use.
- Cost attribution to each partner.
- The time it takes to download reports, a lot of the time if the file is too big, it then won't produce the reports.
- Price. I heard a lot of mobile app clients has to pay very high price to use Appsflyer as their attribution.
- Customer service. It takes a while to hear from them. I believe Customer service is based in Israel.
- They allow for any event to be attributed within specific ranges.
- They have an excellent fraud protection suite in Protect 360.
- They account for cohorted data pretty well.
- Protect360 should come included, instead of as an added fee.
- Visually seeing cohorted data should be as easy as Adjust's.
AppsFl
- Track app installs very accurately.
- Real-time reporting works pretty well.
- Deep linking works great and back-end events flow seamlessly.
- Pricing model - it's high, need to have a reasonable pricing model
- Simple UI - need a bit simpler UI for better understanding
- Regular training sessions on changes in the website
AppsFlyer Review
- Protect360 is a very good and easy to use product. It saves us money, contributes to making our data cleaner. Hence, we make better marketing decisions and it is easy to export and share a report with our partners.
- I used many MMPs in the past, but as far as I know, AppsFlyer is the one with the least issues.
- AppsFlyer is more user friendly, therefore the UX is better on AppsFlyer than the other MMPs.
- AppsFlyer doesn't pass costs on CPE campaigns and it is not possible to inject the costs in at the site ID level.
Source of Truth
- Attribution.
- Fraudulent install.
- Cohort analysis.
- Retention reports.
- Raw Report download timing can be improved.
- Helpful campaign and source level insights can be shared to improve the brand performance.
- More of the AppsFlyer training and learning seminars can be conducted.
Also, the Cohort and Retention report helps us in decreasing the Uninstall volume.
How AppsFlyer helps scale businesses!
We have been able to improve our app acquisition and retention using AppsFlyer. The product is being used by acquisition, promotions and retention teams.
- Fraud protection tool is really helpful in doing source analysis and this has helped filter our top funnel well. We were able to remove all irrelevant sources from our targeting.
- Attribution is well built and the deepest level of integration helps get the data segmented in an oriented manner. Raw reports are great to study.
- OneLink has been a great tool that we have used to improve our promotions and retebtion.
- Cohorts could be more detailed and insightful with more layers that can be added.
- Fetching the reports sometimes takes much longer than expected.
- A more customized front dashboard would make the product shine brighter.
2. If you are not focused much on post install events, AppsFlyer is not recommended as the most cost effective tool.
Great MMP!
- Reliability.
- Usability.
- Richness of partners integrations.
- Pricing.
- Customization of dashboards.
- Possibility to have data for all our apps not divided for OS.
AppsFlyer will make your app fly!
- Deep-linking
- Traffic analysis
- Tracking
- No LTV data
- No segmentation of organic traffic
Best MMP on the market
- UI is easy to navigate even if you have 0 previous experience with Appsflyer
- Raw reports
- Additional features (Protects 360, Audiences etc.)
- No predicted LTV
- Raw data reports have limitations
- Retention (daily) is limited to 30 days
- Very visual (graphs, charts, etc.).
- Excellent and fast support.
- Great customer success managers that think with you to improve your attribution.
- Amazing insights in reports and yearly index they push out.
- Great events (has to be said as well).
- A good variety of tools to not let any install slip through the cracks.
- Exports of data are slow, even if files are light and only contain little data (this is an issue that I've experienced for a few years already).
- Dashboard sometimes needs to be refreshed in browser if data is not showing.
- No performance data per creative.
AppsFlyer - as the name suggests, incredible software to analyze your app not your web
- Grab all the events in apps.
- Provide us all the data in only 6 hours since the event was done.
- Really powerful and easy UI.
- Improve the contact center.
- Improve the install and uninstall events to be more accurate with the appstores.
- Take more into account the suggestions.
Appsflyer has been essential for our mobile app attribution
- Mobile attribution
- Deeplinking
- In app events analytics
- Raw data report download: being able to select which metrics to download and not the entire file, which normally is super heavy.
- Retargeting attribution: how to consider both install and retargeting attribution at the same report.
- Google Ads granular data: being able to track ad group and ad level data from Google Ads on Apsflyer, as it is possible for Facebook Ads.
The most complete MMP on the market
- Conversion Attributions
- Realtime Postbacks
- Online reporting
- Data Analysis
- Fraud Protection
- Partner APIs
- Custom Reports
- Post-Attribution Postback
- Great and user-friendly UI--Easy to understand
- Reporting is simplified and easy.
- Protect360 itself blocks and highlights fraud, which is great.
- Integration is so much easier.
- To detect who is eating our attributions
- Can improve Protect360, sometimes blocks programmatic traffic as well, marks VTA installs under click flooding fraud
- Should provide suppression list of current users to avoid showing them ads.
AppsFlyer Review
- Real-time data analysis and attribution, along with insightful graphs
- Fraud protection - P360 has helped us save millions of rupees in payouts
- Mobile tracking using deep links - creation of deep links is a very easy process and helps us in measuring the impact of a variety of campaigns separately
- Marketing teams slice data in different ways - be in on the date of user acquisition, on the date of certain in-app events, or just certain time-bound data points. I feel it's difficult to use the front end to slice data in different ways if it does not get covered in the existing dashboards. If it's possible to add custom filters to generate the reports and charts, that will solve a lot of issues for the marketing teams and reduce their reliance on analytics teams to query the data
- The postbacks that AppsFlyer generates for advertising platforms, especially for Google UAC, are with a delay of a few hours which causes a hindrance in scaling up marketing campaigns. I am not sure if this is intrinsic to the product but if this can be resolved it could be great.
- OneLinks on Google keep getting disapproved, due to the fact that they re-direct users. If the AppsFlyer team can work with the Google team to get these OneLinks whitelisted on Google platforms, that can be helpful.
- Basic setup is intuitive and easy to follow.
- Helpful and concise user documentation.
- Customer service was quick to respond.
- Reporting APIs were somewhat confusing to use.
- Levels of granularity across reports and APIs were inconsistent. (i.e., One level would contain an asset value while others would not).
- Changes to the reporting/API schema weren't well socialized to customers.